Paweł Czekański

Reflecting on the contemporary sanctioning of iconography, one might conclude that its shaping is based on entirely different principles than those we observed before the 20th century. The media-market re-evaluations, the result of which and its recognizability largely become equivalent to the amount spent on it, based on the serial multi-voice media landscape we have been experiencing for about 60 years, largely reduces itself to diverse components representing nothing more than a product. To what extent, however, do sanctioned images remain merely product representations, and to what extent do they attempt to annes reality?

Brand, logo — as visual stimuli that drive their popularity through consumers’ desire to belong to a particular social group — also become expressions of specific ideas. Undoubtedly, within this discourse, we can include the plastic straw, witch has become a sort of symbol of acceleration and modernity under the banner of capitalism, a theme skillfully explored in the work odyssey Paweł Czekański. This Wrocław-based artist often draws upon culturally established images, leveraging their symbolic capital to create ironic narratives about the deficiencies of humanity. 

Piotr Tadeusz Mosur